Identify Assets and Capabilities Your Hotel Might Provide in Alliance
The assets and capabilities that a hotel might gain from a strategic alliance with nonprofits and community stakeholders is an the increased visibility and influence in the local community, Access to top talent, Increased employee engagement and Improved customer service and satisfaction. In exchange, The assets and capabilities your hotel might bring to an alliance with a nonprofit or community stakeholder include its physical space and resources, such as meeting and event space, hospitality services, and access to technical equipment. Your hotel may also have strong marketing and communications capabilities that can be used for fundraising or volunteer recruitment.
To prepare for developing effective alliances with non profits, identify the assets and capabilities your property possesses that may be valuable to a Nonprofit. By identifying what your hotel can provide alliance partners, you can also determine what types of nonprofts are most likely to value an alliance with your assets.
Read the following list of assets and capabilities(A&C) on which hotels build alliances with hotels. Briefly describe your organization’s assets and capabilities, and indicate the types of nonprofits (or specific stakeholders) that are likely to value them.
| A&Capabilities of a Hotel | Our A&C | NonProfits likely to align with our strategy |
|---|---|---|
| Flexible and affordable room rates | ||
| Meeting spaces with audio/visual capabilities | ||
| Catering services | ||
| Access to facilities such as pools, gyms, and spas | ||
| Ability to book large blocks of rooms | ||
| Discounted event space rental | ||
| Special event packages | ||
| On-site event staff | ||
| Wireless internet access | ||
| Ability to provide discounts to members | ||
| On-site printing and photocopying services | ||
| On-site parking or transportation services | ||
| Ability to set up online reservations | ||
| Access to hotel marketing materials | ||
| Ability to hold special fundraising events | ||
| Access to hotel concierge services | ||
| Ability to set up video conferencing | ||
| Ability to provide discounted spa services | ||
| Ability to provide discounted tickets to attractions | ||
| Ability to provide complimentary shuttle services |